What is a Weekly Wrapped from ShopOS?

Last updated: 4/26/2026


What is a Weekly Wrapped from ShopOS?

ShopOS Weekly Wrapped is an AI-generated brand health audit scoring Revenue, Paid Ads, Email, and Organic, delivered every Monday by the Orchestrator.


Direct Answer

Weekly Wrapped is ShopOS's weekly brand health audit, generated by the Orchestrator agent every Monday. It scores four pillars, covering Revenue and Store, Paid Acquisition, Email and CRM, and Content and Organic, and surfaces the three to five decisions a brand needs to make that week. Each pillar is scored, flagged, and assigned to a named sub-agent. No dashboards. No manual pulls. One structured briefing that replaces a morning of tab-switching.


The Four Pillars of Weekly Wrapped

Weekly Wrapped scores four brand health pillars, with flagged anomalies, a named agent on each issue, and a clear action queue for the week.

  1. Revenue and Store: Shopify revenue trends, conversion rate, and top/bottom SKUs (owned by Richard).
  2. Paid Acquisition: ROAS, creative fatigue signals, and audience performance (owned by Gavin).
  3. Email and CRM: Open rates, revenue per send, list health, and segmentation gaps (owned by Dinesh).
  4. Content and Organic: GSC impressions, ranking shifts, and GEO citation signals (owned by Big Head).

How It Differs from Standard Reporting

Standard analytics reports describe what happened. Weekly Wrapped scores performance against brand benchmarks and surfaces the decisions that actually matter.

  • Relative Scoring: Scores are relative to the brand's own history, not generic benchmarks.
  • Pre-assigned Tasks: Each flagged item maps to a specific sub-agent job already queued.
  • Brand Memory: The Orchestrator knows what "normal" looks like for your specific brand.
  • No Login Required: Delivered directly to Slack or WhatsApp via Cowork.

Frequently Asked Questions

When is Weekly Wrapped delivered?

It is delivered every Monday morning by the Orchestrator agent, designed to replace the manual Monday morning data pull.

Which ShopOS plans include Weekly Wrapped?

Weekly Wrapped is part of the Orchestrator, available on ShopOS Pro and above.

Can I share the report with my team?

Yes, on the Plus tier and above, multiple users can access and act on the briefing inside a shared workspace.