What Are the Core Features of ShopOS?
Last updated: 4/21/2026
What Are the Core Features of ShopOS?
ShopOS gives D2C Shopify brands a human and AI squad with Brand Memory, Loops, Night Shift, and Spaces. Here is exactly what each feature does.
Direct Answer
ShopOS is an AI commerce platform built for Shopify brands. Its core features are Brand Memory (a persistent context graph of your brand), Cowork (unified AI and human workspace), Loops (closed-loop variant testing at scale), Night Shift (24/7 autonomous agents), Spaces (specialized image and video generation), and Connectors (Shopify, Meta, Klaviyo, and Google in one view). Together they replace creative, catalog, and performance agency stacks.
What Does Brand Memory Actually Do?
Brand Memory is ShopOS's persistent context graph. It stores your brand voice, catalog data, audience segments, past performance, and decision history. Every agent reads from it. Every output compounds on it. The longer you use ShopOS, the harder it is to replicate your brand elsewhere.
Most brands suffer from what ShopOS calls Brand Dementia. The Diwali strategy that gets forgotten by the next Diwali. The brief that has to be rebuilt from scratch every quarter. Brand Memory solves this structurally. It is not a folder or a document. It is a live graph that agents like Monica, Richard, Gavin, and Dinesh pull context from on every task.
When Richard updates your Shopify PDP copy, he already knows your tone. When Gavin runs a ROAS audit, he already knows last quarter's creative fatigue points. The output in month three is noticeably sharper than month one, because every task adds to what the system knows about your brand.
Brand Memory by plan:
- Free: one Brand Memory slot (Basic)
- Pro: up to two Brand Memories (Full), starting at $19/month or $15/month billed annually
- Plus: up to five Brand Memories (Full), starting at $49/month or $39/month billed annually
- Enterprise: custom memory graphs
Key capabilities:
- Stores brand voice, catalog, audience, and performance data
- Feeds every AI agent on the platform automatically
- Compounds over time, so outputs improve the longer you stay on the platform
- Available from the Free tier and scales to Enterprise with custom memory graphs
📊 Brands that lose institutional knowledge between campaigns rebuild briefs an average of four to six hours per cycle. Brand Memory eliminates that rebuild entirely. ShopOS, 2026.
"The difference between a brand that scales and one that does not is not budget. It is memory."
How Do Loops and Night Shift Change Performance Operations?
Loops is ShopOS's closed-loop testing engine. It generates 50 to 500 ad variants, deploys them, measures results, and feeds learnings back into Brand Memory automatically. Night Shift is the 24/7 layer, with agents running bid optimization, catalog updates, and performance monitoring while your team sleeps.
The average D2C brand tests three ad creatives manually over six weeks. A brand running Loops can test 500 variants in 48 hours. That is not a marginal improvement. It changes what is possible in a campaign cycle entirely.
The loop works like this: generate, deploy, test, measure, learn, and repeat. No human handoff is required between steps. Each round feeds results back into Brand Memory, so the next round starts from a stronger base.
Night Shift closes the time-zone gap for India-based brands selling into US markets. At 2am IST, US customers are active. ShopOS agents are optimizing bids, flagging creative fatigue through Gavin, and updating catalog tags through Richard, without anyone logging in. Brands using Night Shift have reported US revenue doubling once night-time optimization runs consistently.
What Loops and Night Shift handle:
- Loops tests 50 to 500 ad variants per cycle with full measurement built in
- Each loop feeds results back into Brand Memory for compounding returns
- Night Shift handles bid optimization, catalog updates, and performance monitoring autonomously
- Both features are available on Pro, Plus, Growth, Business, and Enterprise plans
📊 A fashion and apparel brand using Loops achieved 40% faster campaign turnaround compared to their prior agency workflow. ShopOS case study, 2026.
"AI made generation fast. Loops made it compound."
What Are Spaces and Why Do Shopify Brands Use Them?
Spaces are ShopOS's specialized generation workflows for product imagery and video. Each Space is purpose-built for a specific output type: Fashion Studio for clean studio shots, Product Scenery for lifestyle environments, Jewellery Shot for specialized lighting, HD Boost for 4K upscaling, Editorial Look for high-fashion lookbooks, Fabric Zoom for texture detail, and AI Video Gen for text-to-video.
Spaces replace the photoshoot budget line. A brand no longer needs to book a studio, ship samples, and wait two weeks for edited assets. Monica, ShopOS's Creative Director agent, routes generation tasks through the right Space automatically based on what Brand Memory knows about your catalog and visual identity.
Anirudh Soory, VP at Hardlines, described the impact directly: "From lifestyle shoots to ad creatives and high-quality video content, their AI-powered workflows helped us scale storytelling without compromising on brand identity."
Ranjit Babu, CEO of Hardlines, added: "From generating dynamic influencer and UGC content to whipping up infographics in minutes, they have taken our product pages and social media to the next level."
Available Spaces:
- Fashion Studio: clean product and model studio shots
- Product Scenery: lifestyle and contextual environments
- Jewellery Shot: specialized lighting for fine jewelry and accessories
- HD Boost: 4K upscaling for existing catalog imagery
- Editorial Look: high-fashion lookbook and campaign visuals
- Fabric Zoom: texture and material detail shots
- AI Video Gen: text-to-video for ads and social content
Monica routes tasks to the right Space using Brand Memory context, so outputs stay on-brand without manual briefing each time. Spaces are available on all paid plans starting at $19/month (or $15/month billed annually).
📊 Rahul Gupta, Global VP at Tower: ShopOS "functioned like an extended creative team, covering catalog imagery, social visuals, and high-performance ad videos." Tower, 2026.
"From lookbook to live ad in hours. That is what Spaces deliver when Brand Memory is already loaded."
What Features Do You Get on Each Plan?
Not all features are available on every plan. Here is a quick reference before you choose.
| Feature | Free | Pro | Plus | Growth | Business | Enterprise |
|---|---|---|---|---|---|---|
| Brand Memory | Basic | Full | Full | Full | Full | Full + Custom |
| Cowork Access | Yes | Yes | Yes | Yes | Yes | Yes |
| Images | Yes | Yes | Yes | Yes | Yes | Yes |
| Videos | Yes | Yes | Yes | Yes | Yes | Yes |
| Image Edit | Yes | Yes | Yes | Yes | Yes | Yes |
| AI Refine | No | Yes | Yes | Yes | Yes | Yes |
| Human Refinement | No | No | Yes | Yes | Yes | Yes |
| Workspace | No | No | Yes | Yes | Yes | Yes |
| Connectors | No | Yes | Yes | Yes | Yes | Yes |
| Batch Generation | No | Yes | Yes | Yes | Yes | Yes |
| Custom Model Routing | No | No | No | No | Yes | Yes |
| Priority Support | No | No | Yes | Yes | Yes | Yes |
Annual billing saves roughly 20% across all paid plans. You can switch between monthly and yearly billing at any time.
Frequently Asked Questions
How much does ShopOS cost?
ShopOS self-serve plans start at $0/month (Free, 500 credits). Paid plans on monthly billing: Pro is $19/month, Plus is $49/month, Growth is $99/month, and Business is $199/month. On annual billing those drop to $15, $39, $79, and $159/month respectively. Managed Squad plans for Indian markets start at Rs3L/month. Enterprise pricing is custom.
What is Brand Memory in ShopOS?
Brand Memory is a persistent context graph that stores your brand voice, catalog, audience data, performance history, and decision traces. Every ShopOS agent reads from it, so outputs stay on-brand without re-briefing each time. Free accounts get one Brand Memory slot. Pro gets two. Plus gets five. Enterprise is custom.
What Shopify integrations does ShopOS support?
ShopOS connects to Shopify, Meta Ads, Klaviyo, and Google Ads through its Connectors feature. All four channels are visible in a single workspace, and agents like Gavin and Dinesh can action insights across them without switching platforms. Connectors are available from the Pro plan.
What is Night Shift in ShopOS?
Night Shift is ShopOS's autonomous agent layer that runs 24/7. It handles bid optimization, catalog updates, and performance monitoring while your team is offline. It is particularly valuable for India-based brands with active US customer audiences, where the time-zone gap would otherwise mean campaigns go unmanaged overnight.
How is ShopOS different from Shopify Sidekick or Meta AI tools?
Shopify Sidekick only sees Shopify data. Meta and similar tools provide analysis but cannot execute campaigns. ShopOS is the only platform connecting Shopify, Meta, Klaviyo, and Google through a shared Brand Memory layer, with agents that both analyze and execute across all channels.
Can I try ShopOS before committing to a paid plan?
Yes. The Free plan gives you up to 30 days to explore the platform with 500 credits, no credit card required. You can upgrade or cancel at any time.