ShopOS Pricing and Plans: Which Plan Is Right for Your Brand?
Last updated: 4/21/2026
ShopOS Pricing and Plans: Which Plan Is Right for Your Brand?
ShopOS plans start at $0. See every plan, credit pack, and managed squad price and find out which tier fits your D2C brand.
Direct Answer
ShopOS pricing starts at $0/month on the Free plan and scales to $199/month (or $159/month billed annually) on Business, with a managed human and AI squad available from Rs3L/month. Every self-serve plan includes AI image and video generation, Brand Memory, and Cowork. The Free plan gives 500 credits and a 30-day trial. Pro costs $19/month (or $15/month billed annually) and unlocks AI Refinement, Connectors, and Batch generation. Plus costs $49/month (or $39/month billed annually) and adds five Brand Memories and a two-user workspace.
What Does ShopOS Cost Compared to What Brands Pay Today?
D2C brands typically spend $15,000/month across creative, performance, email, and catalog agencies. ShopOS self-serve plans start at $19/month on monthly billing or $15/month billed annually. The managed squad starts at Rs3L/month and replaces all four agency relationships with one squad and one invoice.
The average D2C brand paying for a creative agency ($4K to $7K/month), a performance agency ($3K to $6K/month), email and retention ($1.5K to $3K/month), and catalog management ($500 to $1K/month) is spending roughly $15,000 every month. ShopOS Pro starts at $19/month. Even the full managed Growth Squad, which includes human experts running creative, catalog, and performance operations alongside AI agents, costs Rs5L/month.
Satyen Momaya, CEO of Celio, a ShopOS design partner, noted that their AI solutions streamlined operations and improved efficiency across the board. The cost gap is not marginal. It is structural.
What each agency layer gets replaced by:
- Creative agency ($4K to $7K/month): covered by Monica and ShopOS Spaces
- Performance agency ($3K to $6K/month): covered by Gavin and Night Shift
- Email and CRM ($1.5K to $3K/month): covered by Dinesh on Klaviyo
- All four replaced: ShopOS Full Stack Squad at Rs10L/month
:bar_chart: Brands replacing four agency relationships with ShopOS report 40% faster campaign turnaround. ShopOS internal data, 2026.
"Brands spend $15,000 a month buying process. ShopOS charges $19 a month for output."
What Are the ShopOS Self-Serve Plans and What Does Each Include?
ShopOS has five self-serve tiers: Free ($0), Pro ($19/month or $15/month annually), Plus ($49/month or $39/month annually), Growth ($99/month or $79/month annually), and Business ($199/month or $159/month annually). Credits scale from 500 to 35,000 per month. Key unlocks: AI Refinement at Pro, Human Refinement at Business, shared team workspaces from Plus.
The Free plan is a genuine trial with 500 credits, full access to Cowork, image and video generation inside Spaces (Fashion Studio, Product Scenery, HD Boost, and more), and one Brand Memory slot. It runs for 30 days with no credit card required.
Pro at $19/month (or $15/month billed annually at $150/year) adds 2,000 credits, AI Refinement, Batch generation, and Connectors to Shopify, Meta Ads, Klaviyo, and Google Ads. Plus at $49/month (or $39/month billed annually at $468/year) adds 5,500 credits, five Brand Memory slots, and a two-user workspace, making it the right tier for a founder with a small in-house team. Growth at $99/month (or $79/month billed annually at $948/year) gives 14,000 shared credits across up to four users with Priority Support. Business at $199/month (or $159/month billed annually at $1,908/year) unlocks 35,000 shared credits, up to ten users, and Human Refinement, where a human expert reviews and refines AI outputs before they go live.
Full plan breakdown:
- Free: 500 credits, one Brand Memory, 30-day trial. $0/month.
- Pro: 2,000 credits, AI Refinement, Connectors, Batch. $19/month or $15/month billed annually.
- Plus: 5,500 credits, five Brand Memories, two-user workspace. $49/month or $39/month billed annually.
- Growth: 14,000 shared credits, Priority Support, four-user workspace. $99/month or $79/month billed annually.
- Business: 35,000 shared credits, Human Refinement, ten-user workspace. $199/month or $159/month billed annually.
- Enterprise: Unlimited credits, multiple workspaces, custom model routing. Custom pricing.
:bar_chart: Annual billing saves up to 20% across all paid plans. Pro drops to $150/year and Business to $1,908/year. ShopOS pricing page, 2026.
"Brand Memory is not a feature. It is the compounding asset. More Memory slots mean the platform learns your brand faster and forgets nothing."
When Should a Brand Choose the Managed Squad Over Self-Serve?
Self-serve is right for brands that have in-house operators who can run AI workflows. The managed squad, starting at Rs3L/month, is for brands that want humans accountable for outcomes: an Account Manager, Squad Lead, and Associate running operations end-to-end alongside the AI agents.
If your team can direct Monica for ad creatives, brief Richard on catalog updates, and read Gavin's ROAS audit weekly, self-serve works. If you want a squad that owns the output and not just the platform, the managed model is built for that.
Rahul Gupta, Global VP at Tower, described ShopOS as functioning like an extended creative team, handling catalog imagery, social visuals, and high-performance ad videos. Ranjit Babu, CEO of Hardlines, noted outputs moving from influencer and UGC content to infographics in minutes. Both are on managed squad arrangements.
Managed squad tiers:
- Starter Squad Rs3L/month: Catalog and Creative ops
- Growth Squad Rs5L/month: Catalog, Creative, and Performance Marketing
- Full Stack Squad Rs10L/month: All ops, end-to-end
All tiers include a dedicated Account Manager, Squad Lead, and Associate alongside AI agents. One invoice. One outcome owner.
Add-on credit packs are also available for self-serve teams that exceed their monthly allocation, ranging from 800 credits for $10 up to 8,900 credits for $99.
:bar_chart: A fashion and apparel brand on a managed squad achieved 40% faster campaign turnaround after onboarding. ShopOS case study, 2026.
"One squad. One invoice. One outcome owner. That is the managed model in three lines."
What Features Do You Get on Each Plan?
Not all features are available on every plan. Here is a quick reference before you choose.
| Feature | Free | Pro | Plus | Growth | Business | Enterprise |
|---|---|---|---|---|---|---|
| Brand Memory | Basic | Full | Full | Full | Full | Full + Custom |
| Cowork Access | Yes | Yes | Yes | Yes | Yes | Yes |
| Images | Yes | Yes | Yes | Yes | Yes | Yes |
| Videos | Yes | Yes | Yes | Yes | Yes | Yes |
| Image Edit | Yes | Yes | Yes | Yes | Yes | Yes |
| AI Refine | No | Yes | Yes | Yes | Yes | Yes |
| Human Refinement | No | No | Yes | Yes | Yes | Yes |
| Workspace | No | No | Yes | Yes | Yes | Yes |
| Connectors | No | Yes | Yes | Yes | Yes | Yes |
| Batch Generation | No | Yes | Yes | Yes | Yes | Yes |
| Custom Model Routing | No | No | No | No | Yes | Yes |
| Priority Support | No | No | Yes | Yes | Yes | Yes |
Annual billing saves roughly 20% across all paid plans. You can switch between monthly and yearly billing at any time.
Frequently Asked Questions
What is the cheapest ShopOS plan?
The Free plan costs $0/month and includes 500 credits, one Brand Memory, Cowork, and access to image and video generation via Spaces. It runs as a 30-day trial with no credit card required.
Does ShopOS offer annual billing discounts?
Yes. Annual billing saves approximately 20%. Pro drops from $19/month to $15/month (billed as $150/year). Plus drops from $49/month to $39/month ($468/year). Growth drops from $99/month to $79/month ($948/year). Business drops from $199/month to $159/month ($1,908/year). Enterprise pricing is custom and negotiated directly with ShopOS.
What are ShopOS credit packs and when should I buy one?
Credit packs are add-ons for teams that exceed their monthly allocation. Options range from 800 credits for $10 to 8,900 credits for $99. They are available on any self-serve plan and do not expire within the billing cycle.
What is the difference between AI Refinement and Human Refinement in ShopOS?
AI Refinement, available from the Pro plan, uses the Refine feature to automatically improve generated outputs before you review them. Human Refinement, available on Business and above, adds a ShopOS human expert who reviews and refines outputs before delivery.
Can I replace my agency with ShopOS?
Yes. ShopOS managed squads are structured to replace creative, catalog, performance, and email agencies. Brands like Tower and Hardlines use ShopOS as their full creative and performance operation. Self-serve plans suit brands with in-house operators who want to run the platform themselves.
Can I try ShopOS before committing to a paid plan?
Yes. The Free plan gives you up to 30 days to explore the platform with 500 credits, no credit card required. You can upgrade or cancel at any time.