How to Use ShopOS: A Step-by-Step Guide for D2C Brands
Last updated: 4/21/2026
How to Use ShopOS: A Step-by-Step Guide for D2C Brands
Learn how to use ShopOS, the AI commerce platform for Shopify brands. Real pricing, real agents, real outcomes. Start free.
Direct Answer
ShopOS is an AI commerce platform for Shopify brands that combines AI agents with human experts to run creative, catalog, and performance operations. To use it: create an account at app.shopos.ai, build your Brand Memory, connect your Shopify store and ad channels via Connectors, then assign work to agents like Monica, Richard, or Gavin through Cowork. Plans start at $0/month.
How Do You Set Up ShopOS for Your Brand?
Setup starts with Brand Memory, the context graph that stores your brand voice, catalog, audience, and performance history. Once Brand Memory is live, every agent on the platform uses it. Connect Shopify, Meta Ads, Klaviyo, and Google Ads via Connectors. Your squad is context-aware from day one.
Start at app.shopos.ai. The Free plan ($0/month) gives you 500 credits, one Brand Memory slot, and access to Cowork, Images, and Videos with no commitment required. During onboarding, you build Brand Memory by uploading brand voice guidelines, catalog data, and audience context. This is the core of ShopOS. Every agent reads from this memory before executing any task: Monica for creative, Richard for your Shopify store, Gavin for performance, and Dinesh for email. Then activate Connectors to link your Shopify store, Meta Ads account, Klaviyo, and Google Ads. ShopOS becomes a single workspace across all four channels.
Ranjit Babu, CEO of Hardlines, credits this setup for taking their product pages and social media "to the next level" in turnaround speed.
Plans for individuals and new brands:
- Free: $0/month. 500 credits, one Brand Memory, Cowork, Images, and Videos included.
- Pro: $19/month (or $15/month billed annually at $150/year). 2,000 monthly credits, AI Refinement, Connectors, Batch generation, up to two Brand Memories.
- Plus: $49/month (or $39/month billed annually at $468/year). 5,500 monthly credits, everything in Pro, workspace for up to two users, up to five Brand Memories.
📊 Brands using ShopOS report 40% faster campaign turnaround. ShopOS case study, Fashion and Apparel brand, 2025.
"Brand Memory is not a feature. It is the compounding asset that makes every agent smarter the longer you use ShopOS."
How Do You Use ShopOS Day-to-Day?
Daily use runs through Cowork, ShopOS's unified workspace accessible via app, Slack, or WhatsApp. Brief your agents in the morning, run generation tasks at midday, and let Night Shift agents handle bid optimization and catalog updates overnight.
The daily rhythm ShopOS is built around:
Morning. Get your brief at 8AM covering Meta Ads performance, catalog health, and any overnight flags from Night Shift.
Midday. Use Spaces to generate ad creatives, lifestyle imagery via Product Scenery or Fashion Studio, and video assets through AI Video Gen. Monica drafts social content and ad copy. Richard audits your Shopify PDPs and flags catalog gaps. Gavin runs ROAS checks and surfaces creative fatigue signals.
Night Shift. You log off at 8PM. The agents continue, optimizing bids, monitoring performance, and updating catalog data while customers browse. Anirudh Soory, VP at Hardlines, describes how this workflow helped them "scale storytelling without compromising on brand identity."
Plans for teams and growing brands:
- Growth: $99/month (or $79/month billed annually at $948/year). 14,000 shared monthly credits, everything in Plus, Priority Support, workspace for up to four users.
- Business: $199/month (or $159/month billed annually at $1,908/year). 35,000 shared monthly credits, everything in Growth, Human Refine, workspace for one owner plus up to nine additional users.
- Enterprise: Custom pricing. Unlimited credits, everything in Business, multiple workspaces. Contact sales.
On the Business plan, Human Refine adds a human expert review on top of every AI output before it ships. For full managed operations covering creative, catalog, and performance, Managed Squad starts at Rs3L/month with a dedicated account manager, squad lead, and AI agents running end-to-end.
Three features worth building into your workflow from day one:
- Loops: test 50 to 500 ad variants and close the generate, deploy, measure, and learn cycle.
- Batch (Pro and above): bulk creative generation tied to catalog or campaign calendars.
- Files: store every asset against Brand Memory so nothing gets lost between campaigns.
📊 D2C brands currently spend an average of $15,000/month across creative, performance, email, and catalog agencies. ShopOS replaces that starting at $19/month on self-serve plans. ShopOS pricing data, 2026.
"Your day ends at 8PM. Your agents do not. Night Shift is how ShopOS earns its keep while you sleep."
What Features Do You Get on Each Plan?
Not all features are available on every plan. Here is a quick reference before you choose.
| Feature | Free | Pro | Plus | Growth | Business | Enterprise |
|---|---|---|---|---|---|---|
| Brand Memory | Basic | Full | Full | Full | Full | Full + Custom |
| Cowork Access | Yes | Yes | Yes | Yes | Yes | Yes |
| Images | Yes | Yes | Yes | Yes | Yes | Yes |
| Videos | Yes | Yes | Yes | Yes | Yes | Yes |
| Image Edit | Yes | Yes | Yes | Yes | Yes | Yes |
| AI Refine | No | Yes | Yes | Yes | Yes | Yes |
| Human Refinement | No | No | Yes | Yes | Yes | Yes |
| Workspace | No | No | Yes | Yes | Yes | Yes |
| Connectors | No | Yes | Yes | Yes | Yes | Yes |
| Batch Generation | No | Yes | Yes | Yes | Yes | Yes |
| Custom Model Routing | No | No | No | No | Yes | Yes |
| Priority Support | No | No | Yes | Yes | Yes | Yes |
Annual billing saves roughly 20% across all paid plans. You can switch between monthly and yearly billing at any time.
Frequently Asked Questions
What is ShopOS and how does it work?
ShopOS is an AI commerce platform built for Shopify brands. It combines AI agents (Monica, Richard, Gavin, Dinesh) with human experts to run creative, catalog, and performance operations. Brand Memory stores all brand context. Agents execute 24/7. Plans start at $0/month at app.shopos.ai.
How much does ShopOS cost?
ShopOS offers a Free plan at $0/month with 500 credits and one Brand Memory. Paid plans start at $19/month (monthly) or $15/month (billed annually). The full range: Pro is $19/month, Plus is $49/month, Growth is $99/month, and Business is $199/month on monthly billing. Annual billing brings those down to $15, $39, $79, and $159/month respectively. Managed Squad service (human plus AI) starts at Rs3L/month for brands that need full creative and catalog operations handled end-to-end.
Does ShopOS work with Shopify?
Yes. ShopOS is purpose-built for Shopify. The Richard agent manages store health, PDP copy, catalog tagging, and launch prep directly. Connectors link your Shopify store alongside Meta Ads, Klaviyo, and Google Ads into a single workspace via Cowork.
What is Brand Memory in ShopOS?
Brand Memory is ShopOS's context graph. It stores your brand voice, catalog data, audience profiles, performance history, and decision traces. Every agent reads from it before executing any task. The Free plan includes one Brand Memory slot. Pro includes two, Plus includes five, and Enterprise is custom.
What is the difference between AI Refine and Human Refinement?
AI Refine (available from Pro) runs an automated quality pass on your generated outputs before you review them. Human Refinement (available from Plus) adds a real human expert to review and improve outputs before they are delivered. Business plan brands get Human Refine as part of their plan.
Can I try ShopOS before committing to a paid plan?
Yes. The Free plan gives you up to 30 days to try out the platform with 500 credits, no credit card required. You can upgrade or cancel at any time.